Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. or other gift. And this one from the Graham Seeby Group is an excellent example. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Jumpstart Your Real Estate Sphere of Influence (SOI) This is a great way for you to demonstrate that you are knowledgeable about the local area. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. I am the worst at self-promoting. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. 7 Proven Sphere Of Influence Tips For Real Estate Leads (2023) - Kyle Handy And whenever possible, ALWAYS post an image. Take our customer, Justin Seeby for example. However, Id love to hear what you think about it first. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Thanks for shring this Yah-me. Still not sure how to write it? 3. You can also see what specific links the recipient clicked. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Almost every CRM has a Listing E-Alert tool now. However, there is always something that feels special about holding something from your mailbox. First, it is important to take a look at a few statistics that highlight the current housing market. Dont hesitate to put this to work for you. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Copy all of it into one Excel spreadsheet. That's the only way you will be able to contact your SOI members 100 times a year. The main thing is not to let them forget that youre an agent and youre there to help them. Then, see if they will need assistance finding a spot that has more room. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. If this has happened to you, you need to re-engage with those people. Just pick up the phone. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. And even if your client needs nothing from you at least you checked in. Letter To Sphere of Influence Draft: Good news! Start with your past clients because these are people you just sold a house to. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Great post !! Try to do this for each and every person on your list. Still not sure how to write it? Your First Real Estate Prospecting Letter - ActiveRain Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Never Stop Networking 2. Script #1 - Recent Clients & Professional Connections, I hope all is well! Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Be clear that you have no agenda. Love it Jennifer. They better like it, or youre going to get blocked! Excellent blog and I'm going to share it with some new agents in my office! Something went wrong while submitting the form. We have all been there. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. And in this case, that brand is you. PDF Real Estate Agent Sample Marketing Letter Nsw ; Full PDF By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. Why am I sharing this wonderful news with you? Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! There are a lot of questions that we have the ability to address for our clients. Oftentimes, they do need you, or they need your expertise for one thing or another. The easiest way to do this is to use an announcement letter for real estate. Happy Anniversary to ME! Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Brian Icenhower of The Real Estate Trainer has a great tip. Great blog and example. Now you take your scrubbed list upload them to an email marketing program. As a result, Realtors end up going for the remaining 20 percent. Take this epic SOI marketing story (again from Justin Seeby). Let them know that this is good news for them as well as for you. All that I need from you is to verify that I have the correct home address and email address for you. Love your ideas and thanks for the inspiration. When it comes down to it, an SOI is just a group of people you know personally. Sound good? Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. If you throw a great party, you definitely want to put this to work for you. Where you make your list will depend on where you are in your business. Great way to phrase the letter - saying thanks to the client is always a must! A Simple Definition to Get You Started. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Human connection is in high demand. This takes some time. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Letter To Sphere of Influence.pdf - Letter To Sphere of If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Put yourself in your contacts shoes. Either way staying top of mind with your list is important. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. That is why social media is helpful. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. In addition, it might backfire and cause them to never call on you. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Excellent letter, of course, Marte! Michael Montgomery of Rev Real Estate School. Either theyre using you or theyre referring someone to you. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Or ask for feedback?? Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. 6. Theyre a light-hearted, non-pushy way to stay in front of people. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? (Honestly, this ones worth a watch!). These include: What this means is that the current real estate market is volatile at best. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. More than anything else, these real estate letters are a thank you with a request for real estate referrals. As a result, its upset a lot of our existing lead sources as well. Thanks for all the comments! How to write a client letter to your sphere of influence and past Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. Good news! Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. You say, hey, shame on me, because I should have reached out to you sooner. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. Another excellent post. For most people, their home is their most valuable asset, and its also their biggest liability. Real Estate Sphere of Influence (SOI) - Convert More Leads Sample Real Estate Introduction Letter To Friends! What's the reason you're reporting this blog entry? (Its just around the corner from you actually in Spring Brook Hills.). The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . Here's a real estate business letter template that you can download and use. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. I bet you do want to share some ideas? Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. If theres one SOI pro tip that bears repeating, its this: Never assume. Your note/comment is definitely going in my "keeper" file!! Their new listing or recent sale? You can use variations of this, but the most important thing you can do is to be authentic. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. They build their spheres of influence through charity and service rather than passing out business cards.. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Looking forward to catching up with you soon!. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Your thoughts? As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Didja' See Me on the News (or in the paper)? These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. I hope you and your family are doing well. Click on where it says "Audiences" on the left side. The Best Real Estate Email Templates for Your Sphere of Influence Thx for sharing. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. And conversations with the people we know can lead to all sorts of wonderful things. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. SOI. Thats the last time Im going to use that real estate agent.. People love to look into each others lives, which is why we all love social media. It's so great to get off on the right foot - this letter would do it. Before I started using email marketing, my business was struggling. This helps you get rid of any old contact information that is either incorrect or no longer in use. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Constant Contact and Emma are two good examples. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. This can make a significant difference in your overall reach, as more people will read your content. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Its one of the easiest ways to get your database engaged again. A reminder to winterize their sprinkler system or change smoke detector batteries? Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Introduction Letter for a Real Estate Agent - EzineArticles You didnt think we were going to let you off the hook, did you? For example, a home value estimate is one of real estate's most common lead generation tools. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Listen P151 Marketing Mastermind 01 - Marketing vs . And theres no good reason to leave that kind of money on the table. Check out our full post on prospecting on Facebook! You can get his full briefing in this video. It strikes up a conversation and they start chatting with you. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. This field is for validation purposes and should be left unchanged. Its a common issue, and sometimes when times are good, it doesnt feel necessary. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Things are uncertain right now, and in many ways we have been forcibly disconnected. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? 9 Real Estate Prospecting Letter Templates for Lead Outreach So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Great post. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. You make an impression and brand yourself into their head. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). I stay in touch with my people, past present and to come, with a monthly . He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. And who doesnt love a bottle of wine or box of chocolates? You may think that you are so busy that you will never have time to go to another networking event. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. When making your choice, youll want to consider the market you are in and the level of training you desire. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. You can give them some references. ), And lets face it. It is also important for you to diversify your outlets. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Just never, ever assume. You arent a clone. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. There are so many ways for real estate agents to generate business. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. He even asks for permission to follow up (Cool if I follow back up in a week?). When you send an email out, you can watch your results roll in. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). I dont have any influence! I know thats what I thought the first time I heard it. Well done ! Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Why Is Growing Your SOI So Important for Real Estate Agents? You will be shocked with the answers youll get. But if you do it right? Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Make sure you do not fall into this trap. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Ill be happy to do the research and get back to you quickly. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. (MAKE SURE your contact deets are in your profile!). Real Estate Sphere of Influence - Etsy But, there is next time, so thank you so much. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Your newsletter list is also a great place to find referrals. People in your sphere include your friends, family, former clients, and their second-order contacts. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. We are going back to the basics. What Is a Sphere of Influence? You may also want to include a gift card to the local coffee shop or other gift. Love it Jennifer. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. What do you love about it? Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. This is how you reconnect with your sphere of influence database. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group.

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